This October, Beautifect proudly marks its fifth anniversary, celebrating five years of transforming beauty routines and setting new standards in beauty-tech. What began as a single idea in 2017 has evolved into a multi award-winning global brand, trusted by celebrities, industry leaders, and customers across the world.
From the beginning, Beautifect has stood for more than just beauty tools. Every creation is about reimagining the entire getting-ready experience, combining luxury, design, and performance to help you look twice as good, in half the time, with half the effort.
A Vision That Redefined Beauty-Tech
The Beautifect story began with our Founder and CEO, Dr. Tara Lalvani. A trained dental surgeon turned entrepreneur, she combined scientific precision with a creative eye for design to reinvent the beauty experience.
Frustrated by poor lighting, cluttered setups, and the time wasted during traditional routines, she invented the Beautifect Box: the world’s first luxury portable beauty station. What started as a single invention has since grown into a global beauty-tech brand, transforming the way people get ready around the world.
Dr. Tara's uncompromising approach to innovation, performance, and design has set a new standard in the industry. Her leadership has shaped Beautifect into a multi award-winning brand loved by celebrities, influencers, and customers worldwide.
"Beauty should be effortless, not overwhelming. Beautifect was created to remove the frustration of outdated routines and replace it with elegance, efficiency and simplicity, empowering you to feel confident and in control." says Dr Tara.
From speaking on international stages and mentoring the next generation of entrepreneurs, to pioneering products that redefine everyday beauty, Dr. Tara continues to push boundaries and inspire through her vision.
Five Years of Milestones
2017–2019: Research, development, and precision manufacturing set the stage for the Beautifect Box.
2020: Official launch of Beautifect.com and debut at Harrods, our first luxury retail partner.
2021: Expansion into the Middle East via Ounass, with a second distribution hub in Dubai and new partnerships including Fenwick.
2022: Landmark collaboration with Sephora UK, with growth exceeding 300% for the first three years and continuing strong momentum as the brand scaled further.
2023: Awarded the Luxury Retail Award, and new launches in Doha and Atlantis The Royal, Dubai.
2024: Entered Bloomingdale’s, opened a third distribution hub in Australia, and won Beauty Tools Brand of the Year 2024.
2025: Expanded into the USA, Selfridges, Macy’s, Nordstrom, Virgin Megastore, KaDeWe Berlin, Rinascente Rome, and Qatar Duty Free. Launched the first-ever product collaboration, the Harrods x Beautifect Glow Mirror, and won Beauty Tools Brand of the Year again in 2025.
Award-Winning Recognition
In just five years, Beautifect has been honoured with more than 36 awards, including:
Beauty Tools Brand of the Year (2024, 2025)
Best UK Beauty Brand at the Universal Beauty Awards
Luxury Retail Award
Most Innovative Accessory for the Beautifect Box
A Cult Favorite Beauty-Tech Brand
With rapid growth since launch, Beautifect has become a true cult favourite. Our products, from the iconic Beautifect Box to the Glow Flex Zoom, are designed to bring elegance, function, and innovation into everyday routines.
Adored by A-list celebrities, influencers, and beauty enthusiasts, Beautifect has been featured in leading global media outlets and embraced by women around the world. Fans include Bella Hadid, Mona Kattan, Lindsay Lohan, Bethenny Frankel, Camila Cabello, Olivia Bowen, Miranda Kerr, and many more.
Looking Ahead: What’s Next
The future is just as exciting as the journey so far. In 2025, we are thrilled to unveil the Beautifect Advent Calendar, a first-of-its-kind beauty collectible designed with the same uncompromising attention to luxury and innovation. It is already set to be one of the most anticipated launches of the year.
But our biggest breakthrough is still to come. For the past two years, we have been quietly working on one of our most ambitious projects yet, a device that takes Beautifect beyond beauty tools and into the world of advanced skincare. A creation designed to transform not just your beauty routine, but your skin itself.
Introducing the Beautifect LED Mask, light therapy, reimagined.
This is not just another LED mask. Crafted with precision, it combines next-generation multi-mode light technology with intelligent features that make it effortless to use at home. Designed to deliver visible results, it helps restore skin’s natural glow, smooth fine lines, even skin tone, and boost overall vitality, all while fitting seamlessly into your daily routine.
The Beautifect LED Mask embodies the very essence of Beautifect: performance you can trust, design that inspires, and innovation that changes everything. Just as the Beautifect Box redefined how we get ready every day, this launch will elevate how we care for our skin and bring professional results into daily life.
A Heartfelt Thank You
Our 5th birthday is not just a celebration of Beautifect, it is a celebration of our community. To our loyal customers, retail partners, and supporters worldwide: thank you for believing in our vision and making Beautifect part of your lives.
Here’s to the next five years of innovation, global expansion, and reimagining beauty for the future.
✨ Discover more about our award-winning beauty innovations here.Â
