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Our Story
Created with the empowering mission to make your daily beauty routine easier.
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"I believe that doing your makeup should never be an inconvenience, and instead it should be an empowering and enjoyable experience. After several years, dozens of prototypes and innovative engineering, I am truly excited about the game changing difference Beautifect is making to enhance your daily makeup routine forever.”
Dr. Tara Lalvani, Founder
How Beautifect Was Born
From a young age I've always wanted to help people, I graduated as a dentist in 2002 from a leading dental institute in London and started out my career in making people smile. I enjoyed working as a dental surgeon for over 10 years and met my husband Tej, whom I now have two wonderful children with.
Applying my makeup always felt like an inconvenience, I was having to leave my family and go to a different room, the lighting was poor and my makeup was disorganised in messy makeup bags. I was wasting valuable time every day taking out my makeup and then having to tidy it all away again. I tried searching for a better way but to my surprise I couldn’t find one. That’s when I set out on a mission, determined to make women’s lives easier.
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Our Commitment
At Beautifect minimising our carbon footprint is incredibly important to us. We pledge, for every Beautifect Box sold, we will plant a tree. Less Carbon Dioxide, more Oxygen, happier planet.