Our Story

Created with the empowering mission to make your daily beauty routine easier.

"I believe that doing your makeup should never be an inconvenience, and instead it should be an empowering and enjoyable experience. After several years, dozens of prototypes and innovative engineering, I am truly excited about the game changing difference Beautifect is making to enhance your daily makeup routine forever.”

Dr. Tara Lalvani
Founder & CEO

How Beautifect Was Born

From a young age I've always wanted to help people, I graduated as a dentist in 2002 from a leading dental institute in London and started out my career in making people smile. I enjoyed working as a dental surgeon for over 10 years and met my husband Tej, whom I now have two wonderful children with.

Applying my makeup always felt like an inconvenience, I was having to leave my family and go to a different room, the lighting was poor and my makeup was disorganized in messy makeup bags. I was wasting valuable time every day taking out my makeup and then having to tidy it all away again. I tried searching for a better way but to my surprise I couldn’t find one. That’s when I set out on a mission, determined to make women’s lives easier.

In the press

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Our Commitment

At Beautifect minimising our carbon footprint is incredibly important to us. We pledge, for every Beautifect Box sold, we will plant a tree. Less Carbon Dioxide, more Oxygen, happier planet.